The great people from Emakina asked us to seed some Nescafé samples and to announce their Design your Cup campaign to a selection of bloggers.
Read more at:
smetty.be
houbi.com
64k.be
nettooor.be
kerygma
tenderfeelings.be
unexpected
zog
We are thirsty, why don’t you all go out and give some blood. Mooehaha.
De verkiezingen naderen, het is u ongetwijfeld niet ontgaan. Nu dachten we dat het misschien interessant zou kunnen zijn om het kiesgedrag van de blogosfeer in kaart te brengen. Wie bezoekt jouw blog eigenlijk? Van die sossen of misschien wel tsjeven of blauwen of groenen of bruinen? Een mens weet dat niet hé! Samen met Proximity BBDO dachten we dat het misschien wel interessant zou kunnen zijn om de politieke kleur van de blogosfeer (en alle deelnemende blogs afzonderlijk) in kaart te brengen. Plezant! Kijk maar.
In previous posts I have introduced you to Pubblegum.
What have we been up to lately? Well we have been doing some more tests and have been working on the visualization part of some of the data.
I am still baffled by some of the results we were able to achieve.
The image shows a small detail of a plot we are currently generating with pubblegum. The data in this plot comes from the Dangerous Blogger banner.
What you see is that blogologie.be saw the banner first on our blog and placed it himself on his own publication. Afterwards nettooor.be, huugendruug.eu, conversationblog.com and ginovandewalle.com saw the banner on blogologie and decided to place it on their own blog (note that this graph was made with a data sample). Amazing stuff when tracking viral content.
This plot allows advertisers and agencies to discover what online publication influenced other publications to spread their content. You can f.e. learn what blog made your campaign appear in other countries. Love it.
At Adhese we have one strong belief: You need to be able to measure the performance of your campaign as detailed as possible. No exact data is no campaign.
One of the newer applications we are working on in the Adhese office is called “Pubblegum”. Pubblegum is what we would call the Holy Grail for online marketers. To put it simple. Pubblegum reports what is happening with your online content from within the content. Tracking embeddable stuff, tracking applications, tracking banners that you are spreading, tracking interactions on your content, … you name it, we track it. Lets cut the blabla and show some boemboem.
Three months ago we launched an embeddable banner on this blog (and rest assured, this is a small blog), the banner warned visitors that you entered a dangerous blog (as our Minister of Defense Pieter De Crem stated the day before). Sven and myself tweeted the post, and that was it. What we didn’t tell is that the file was pubblegummed. The flash file reported back to us.
The results were interesting to say the least. The banner was embedded on more than 300 different blogs. Pubblegum reported us the number of times it was viewed, clicked, geographical data and the URLs where it was embedded! We saw which blog triggered the banner to be activated in Spain or the UK, which blogs provided the most unique contacts, which blogs have an overlapping audience, you name it. We could even recognize clusters of blogs that influence one another.
Great stuff. We have been testing pubblegum with over a dozen campaigns, and from what I can tell: This is an amazing tool!
In the past three months the banner was shown 604 778 times to 350 140 contacts, generating 1548 clicks on the banner. The banner is still generating 3000 impressions per day as we speak. If you feel like testing it, give us a shout.
I completely forgot to wish our blog readers the best for 2009. Well here it is: “All the best for 2009 from everyone in the Adhese office (Tim, Sven, Lode, Stefan, Ben, Pieter, Emmanuel, Ron, Dries and the only female in the office … poppy!). Enjoy 2009 … I am sure we will.
Apparently we won an award for the campaign we did for ClubMed together with Rollingtalks. Sweet.
It is that time of year again. The time of year that you need to show how much you care about other people. Well, no need to panic, we have the exact service you were looking for.
GENTBLOGT VS MUSIC FOR LIFE
From friday onwards, the Stubru Music for Life House will be placed almost next to the Adhese office in the beautiful city of Ghent (*kuch* the number three most authentic spot in the universe *kuch*). The amazing people from Gentblogt decided to start an action for Music for Life and asked us to help them. So here is the deal. Gentblogt is a blog that normally does not display any advertising. But for Music for Life they make an exception. So this is your chance!
FORMATS
Different banner formats and even sponsored posts are accepted. If you want to have your ad displayed on Gentblogt, do not hesitate to contact Gentblogt (redactie@gentblogt.be) or Adhese (bark@adhese.com). Share the love. more info on Gentblogt and tech specs on Adhese.
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