Monthly Archive for March, 2007

Blog Platform.

What a task. Selecting a blog platform for our little blog. A couple of months ago we agreed that we needed a blog. Ok, first things first, a blogtool. We created a Wordpress.com account and that was it. Last week we found some time and so I started the blog.

One sidenote: Under no circumstance were we going to host the blog ourselves. We want to avoid the use of tools that need maintenance, we are 4 men strong and we can’t waste time updating and ugrading followed by converting and downgrading and cursing and loosing time. No way, discussion closed. We have our own services that we want to concentrate on.

Back to wordpress, nice interface, easy as 123. I was posting in a matter of seconds. Until suddenly I realized that we wanted to show ads that run on Enchanté … bad luck, wordpress.com does not allow javascript in the text widgets. Ok, google for a workaround … nopah, no workaround. I mailed the support team and explained our situation, they answered quickly, but the only solution (apart from hosting ourselves, but … discussion closed) was VIP Hosting, which we did not consider for a small blog like this :) .

Ok, next step. We created a Typepad account and tested the Pro solution – which we would need – Typepad seemed ok, but I had two remarks:

  1. It seemed a bit slower  (and pinging the server confirmed this).
  2. I was no too excited about the interface.

These two remarks made me test a third possible solution … Squarespace. And so far so good. So far we can do everything we want, it is affordable and the UI is ok. We’ll see. 

Minnie Riperton

Possessing a rare five-octave vocal range, she displayed the ability to imitate instrumentation and even birds. Minnie Riperton.

DJ Shadow visits our hometown.

Check this out! Dj Shadow visits Ghent (our hometown) on the 11th of july. Yummie! Being a huge Shadow fan, this is a dream come true. Thank you blue note festival.

Dexia pimps your life on Enchanté.

Currently running on Enchanté. Dexia ‘Pimp Your Life Campaign’, booked by the nice people of Fastbridge. See the ad running on appelogen, badchix, boy-meets-girl, brainfreeze.skynetblogs.be, charlo.be, cms.skynetblogs.be, coolios.net, damusic.be, dykesandthecity.com, kleintje, moviewood.skynetblogs.be, movieworld.skynetblogs.be, pocketrevolution.blogspot.com, podcasting, reservoirblogs.be, slforum.be, Smetty’s Soapbox, uberhaupt.eu, wannabes.be and wiigames.be. Enjoy!

Adhese: Equal Payday – A Call to Arms

All women, Telenet, De Mortierbrigade and Adhese would like to express their support for this ABVV and zij-kant initiative. Equal pay for equal work. Spread these videos and keep them visible on your blog or website, make sure to make them your top post on friday (march the 30th).
Get your videos here and embed them.

update: links are not available anymore

Dutch

French

English

And support this cause.

links for 2007-03-27

SD Worx advertises on Enchanté.

The great people at Jobat are running a campaign for SD Worx on Enchanté. The ad is a beautiful 160×150px extendable containing a video. I am wondering, if you had to choose between this ad or a static print job-ad … ;-) .You can see the ad in action on the blogs of some of our sweet members: Asfaltkonijn (winner Jobat award on BWards), Web.2point0, Creativeskills, Jelle Druyts, Lowagie, Lvb, Marketing Interactive, 7 seconden, Forret, Bvlg and Zog.org (winner best personal blog on BWards).

links for 2007-03-26

Blogs vs. Trusted Source.

Enchanté provides a platform for advertisers to advertise on blogs. A while ago we received a remark from fishtank.be that several advertisers are wondering if ‘Blogs can be considered a trusted source?’. Can you consider a personal blog as a trusted source? The answer is simple: No.But an important remark needs to be made. Regular visitors of blogs experience blogs and their content as trusted sources, this could explain why the campaigns we have been running on blogs in our network get good results.
Campaign results.
Ads that are shown on blogs are intrusive, but are not experienced as thus, due to the relationship between the blogger and the visitor.It is essential when creating a portfolio of blogs and making them available to advertisers that the final decision to show an ad is on the bloggers’ side. If a blogger does not want to show an ad, you don’t.Lets say, hypothetically, an ad that the blogger does not want to show, would be shown, a bad campaign result could be expected. Why? It would be an ad that the blogger does not like and probably a large part of his visitors wouldn’t either. The platform would lose one of its main advantages, the trust-relation between the blogger and his audience.

links for 2007-03-24