From a marketing point of view we want to be able to present the Enchanté bloggers in a nice way. First thing we noticed was that dividing ‘bloggers’ in ‘categories’ is a bit … what should we call it … ‘not a lot of fun’. So we started thinking, and since we see the bloggers as ‘heroes’. Why not divide the ‘heroes’ in ‘leagues’? Sounds like fun.
Maybe one day we will be able to get all bloggers some spandex costumes and a cape! Wouldn’t that be nice!
Note: Illustration by the Amazing Alex Ross.
The super-guys at Microsoft are running a campaign for Microsoft Forefront on Enchanté this week. Our lucky bloggers are: appelogen, denis au fil du web (the ad integrates very smoothly!), forret, zog, creativeskills, iBert, internation, kinnie, lowagie, lvb, ondernemeringent, smetty, uberhaupt en web 2.0. Voilà!
I had my first Wii experience this weekend. I played WarioWare: Smooth Moves. What an experience that was!
Jumping around the living room, talking to a remote, picking a nose on screen, … . Fun!
The best game experience I had in over 10 years I think.
Hehe.
Adhese.com has finally been updated. We are proud to present you our new website. Your feedback is appreciated. This is a work in progress but Adhese is back on the web.
The website should give possible customers a detailed overview on what we offer and how we approach things with Adhese.
Enjoy!
Sweet to read the reactions on the Top Blogs page at Jobat. Nobody doubts that blogs are a great platform to recruit people, let’s await the response!
The blogs were selected by Jobat from our list of Enchanté heroes and I am pretty sure it will evolve through time.
Read more @ marketingblog, pietel, bnox, rollingtalks, lowagie and huug en druug.
(Note: Why do people keep messing up ‘Adhese’ and ‘Enchanté’, hopefully our new websites will improve this …)
On this sunny wednesday morning we are excited to present a new Enchanté hero … "Viva Blogging the News"!
I noticed this interesting link on Federated Media’s Blog last night.
On average, user-generated content (UGC) sites provide a lower cost per conversion than non-UGC sites. That’s the surprising finding from a new study published today by BlueLithium Labs, the research division of ad network BlueLithium.
Questions about the brand risk of running ads within or adjacent to user-generated content have been debated extensively in the advertising trade press. However the issue of whether user-generated content Web sites perform as well as editorial Web sites for marketers has not been explored. BlueLithium had, in fact, received queries from its own marketing clients regarding the price performance of UGC vs. non-UGC Web sites, so to help answer that question for its clients, the company undertook a thorough, unbiased, nine-month quantitative study.
Just finished a meeting with Duval Guillaume in Brussels. Yes, yes, with the uberman Pietel. It has to be said: they are really nice people !
Oh, and they’ll be advertising on Enchanté as well! 
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