From a marketing point of view we want to be able to present the Enchanté bloggers in a nice way. First thing we noticed was that dividing ‘bloggers’ in ‘categories’ is a bit … what should we call it … ‘not a lot of fun’. So we started thinking, and since we see the bloggers as ‘heroes’. Why not divide the ‘heroes’ in ‘leagues’? Sounds like fun.
Maybe one day we will be able to get all bloggers some spandex costumes and a cape! Wouldn’t that be nice!
Note: Illustration by the Amazing Alex Ross.
Define the difference between ‘league’ and ‘category’
I see no difference. It is just a contextual difference. I am not sure if you are familiar with comics, but one of the most famous groups of superheroes is the Justice League. Dividing heroes in leagues seems sexier than dividing heroes in categories. What’s in a name … .