Google buys DoubleClick. An interesting evolution.
Competitors start talking about a monopoly.
Journalists make clever remarks:
The sale raises questions about how Google will manage its existing business and that of the new DoubleClick unit while avoiding conflicts of interest. If DoubleClick’s existing clients start to feel that Google is using DoubleClick’s relationships to further its own ad network, some Web publishers or advertisers might jump ship.
Lets wait and see.
As you probabely noticed our websites are under construction. The content of the Adhese website is getting some shape. We spent some time finding a catchphrase and creating a text that would tease our visitors to read more.
So what do you think of:
Relax. Don’t panic.
Online advertising is about getting to know your inventory, and efficiently using it to distribute precisely targeted campaigns.
Campaign management is about a flexible, manageable workflow in a user-oriented environment, where all partners manage their own tasks.
Advertising is about accurate reporting, to give you and your clients insights, adding with each campaign to your advertising expertise.
To get the most out of the medium; everything should be real-time adjustable and real-time consultative.
Adhese offers a flexible software solution and personal support to help you accomplish these goals.
A robust core with customized and internationalized interfaces provides you with a set of tools and insights necessary to run your campaigns, as a publisher, agency or advertiser.
Would you read more?
Yesterday we welcomed two members. Another new one today. Mediabom is a pulp-blog which is ‘Keeping Track of What’s Real’ … mmm. Celebrities, paparazzi shots, … the usual ‘Real’ stuff.
We are proud to welcome two new members to Enchanté.
Stew.be, the blog of Stew productions, a collaboration between Stefaan Declercq and Ewoud Huysmans. Both students are into production and they kind of keep up the appearance that Stew is an actual firm. Their Blog describes their experiences combined with some more general topics. Check them out!
Mouseover.be describes itself as Arty, Farty, Techy, Daily, … what more could we possibly add. Don’t you just love their BWards promo mouses?
What a sweet way to promote your book online. No one belongs here more than you. Just make sure that you clean your refrigirator afterwards … .
Cloclo is definitely the best French ass shaker ever. Make sure to wear sunglasses when watching this vid. Camp-surfing on YouTube. I just love it. Expect more of these.
We finished the first round in the redesign of our campaign reports. We started by redesigning the report for Enchanté campaigns. After creating a lay-out we manually filled out the reports and send them to two customers. We will await feedback while implementing the reports in the system.
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