What a great campaign Saatchi is running against litter. You can check all crazy and fun campaign material on the Indevuilbak site. An extreme banner was used to promote the campaign on our blog netwerk. The banner was extremely intrusive, ignoring most of the IAB guidelines but it did exactly what it was supposed to do, annoy people, just as litter does. Showing a piece of chewing gum on a blog and make it stick to the visitor’s mouse pointer, is just hilarious. Loved it.
The banner was shown during three days using CAP1 on five influential blogs (pietel, lvb, monuments, hungryfeelings and houbi)
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