In previous posts I have introduced you to Pubblegum.
What have we been up to lately? Well we have been doing some more tests and have been working on the visualization part of some of the data.
I am still baffled by some of the results we were able to achieve.
The image shows a small detail of a plot we are currently generating with pubblegum. The data in this plot comes from the Dangerous Blogger banner.
What you see is that blogologie.be saw the banner first on our blog and placed it himself on his own publication. Afterwards nettooor.be, huugendruug.eu, conversationblog.com and ginovandewalle.com saw the banner on blogologie and decided to place it on their own blog (note that this graph was made with a data sample). Amazing stuff when tracking viral content.
This plot allows advertisers and agencies to discover what online publication influenced other publications to spread their content. You can f.e. learn what blog made your campaign appear in other countries. Love it.
aka den dries
Ooh! “Amazing”!!! I see a #PascalVyncke in the making … What about the privacy implications of this “earth-shocking” technology?