adhese blog

For a while now J&B has been hosting parties across the globe under the “start a party“-flag. This time they would be flying out the lucky few to Ushuaia in Argentina. For those of you who aren’t familiar with the coordinates of this spot, its the most southern region in the world.

People from across the world were invited or had won a spot for this party extravaganza. In a five day period, they were flown to Buenos Aires, headed down to Ushuaia for a quick visit and party and did some sightseeing.

Together with the people over at NOYZ (Isobar), we thought out a small-scale campaign in the Belgian blogosphere for their client J&B (Diageo). Blogger/photographer/reporter and Echanté hero Alex Deforce was invited to join in on the fun and a similar concept of what we did for Club Med was developed…

Alex would send us images throughout his journey which we’d give a spot in banners carefully positioned across the Enchanté network. This J&B branded banner randomly selected 3 images and once clicked upon, traffic got diverted to Alex’ latest blogpost, giving readers the inside story on his experiences or latest photo report.

Although finding a cellphone signal or getting online was not the easiest of jobs at the end of the world, his photos, blogposts, facebook updates and tweets got through to Belgium and delivered a significant amount of feedback. Blogposts were read, comments were made across different platforms, tweets got retweeted and many ‘likes’ followed. A nice project illustrating how brands and companies can get in touch with people, using the right tone of voice, through social media.