The boys & girls who took part in this years The Farm asked us for some support in an extra effort to draw some attention on what’s going on in Pakistan. They felt the media had not given enough attention to the floods, or at least the magnitude of its impact.
For that reason they developed a nifty website which simulates what would happen with Belgium if the same events took place over here. Do the test, fill in your area code and see if you survive.
In order to spread the word we have sent out an outreach to our Enchanté Heroes and hope that others will also pick up the cause and share this message through facebook, twitter, … and their blogs. For that reason we are also offering a banner for some extra visibility. Feel free to use the following banner on your blog(s) or if you’re an Enchanté Hero just drop us a line and will place it for you. Thanks.
Hi,
I’m Joëlle, a marketing student from Ghent. Currently I’m in my final year and this semester I was given the opportunity to do an internship in a company of my preference before graduating. I chose Enchanté as more and more companies advertise on the internet and are discovering social media. For that reason this internship promises to be more than interesting. In the 3 months that follow I hope to pick up a better understanding of social media marketing and especially the blog advertising side of it while working closely with Andrew and Stefan.
I am really looking forward to this all and hope to assist them with some great campaigns!
Greetz, Joëlle
A while back we were asked by RCA to help them promote the Crangon Crangon (commonly known as the brown or sand shrimp). Besides their fresh website and blog the Dutch fishery agency wanted to highlight these shrimps of the North Sea by reaching out to the blogosphere.
In order to do so, a competition was devised with a simple scope. Throughout a 4 week period bloggers were invited to make and share an original yet tasty dish incorporating shrimps. The best recipes, judged by chef Felix Alen, were eligible for a spot in the grand finale where they will compete for a great weekend at the Waddenzee with friends or family.
Recipes in of all colours and flavours reached us. No ordinary tomates crevettes, but often creative and refreshing creations, proving once again your average blogger knows how to think out of his/her lunchbox.
Curious to see who will be crowned the queen or king of shrimps at the final cook-off which will be held on thursday the 17th of december at Kookeiland in Deurne. We wish the final contestants (Ntone, SasvanGent, Minorissues, Hungryfeelings, Coolinary & Keukenweetjes) the best of luck.
For a while now J&B has been hosting parties across the globe under the “start a party“-flag. This time they would be flying out the lucky few to Ushuaia in Argentina. For those of you who aren’t familiar with the coordinates of this spot, its the most southern region in the world.
People from across the world were invited or had won a spot for this party extravaganza. In a five day period, they were flown to Buenos Aires, headed down to Ushuaia for a quick visit and party and did some sightseeing.
Together with the people over at NOYZ (Isobar), we thought out a small-scale campaign in the Belgian blogosphere for their client J&B (Diageo). Blogger/photographer/reporter and Echanté hero Alex Deforce was invited to join in on the fun and a similar concept of what we did for Club Med was developed…
Alex would send us images throughout his journey which we’d give a spot in banners carefully positioned across the Enchanté network. This J&B branded banner randomly selected 3 images and once clicked upon, traffic got diverted to Alex’ latest blogpost, giving readers the inside story on his experiences or latest photo report.
Although finding a cellphone signal or getting online was not the easiest of jobs at the end of the world, his photos, blogposts, facebook updates and tweets got through to Belgium and delivered a significant amount of feedback. Blogposts were read, comments were made across different platforms, tweets got retweeted and many ‘likes’ followed. A nice project illustrating how brands and companies can get in touch with people, using the right tone of voice, through social media.
Reckon it is about time I properly introduce myself. Since 1985 I go by the name of Andrew Vassallo, but people often simply call me Dre. Still green behind my ears, I earned my first stripes as a youth trend researcher and coolhunter. Now I found my way to Adhese.
A quick round up of ‘that guy‘ who will be helping Stefan in the future. Born in Malta, raised in Belgium, I discovered soon in life that advertising and the internet was something that could draw my attention and interest me. Besides this, I have a passion for sneakers, street art and everything else relating to youth culture. I blog. I tweet.
Guess we will get to know each other better in the future, but in the meantime there is only one thing that rests for me to say: nice to meet you all. Enchanté one might even say.
Apparently some of the Enchanté Heroes are getting a lot of requests from advertisers and do not longer want to handle these proposals themselves. It is kind of flattering that we were asked to create a button linking to us, so advertisers can be diverted in our direction. Something we never wanted to do ourselves in the past, but when explicitly asked for it, hey, here it is.
The great people from Emakina asked us to seed some Nescafé samples and to announce their Design your Cup campaign to a selection of bloggers.
Read more at:
smetty.be
houbi.com
64k.be
nettooor.be
kerygma
tenderfeelings.be
unexpected
zog
Numbercruncher Bruno posts a nice list of Belgian Social Media Influentials. You could discuss hours on the method used to come to this result, but I do think it is a valuable list. Love it! (the Enchanté Heroes are well-represented btw 
)
Everybody in Ghent knows Urgent.fm. If you don’t, you should tune in right now and enjoy this great radio station. Adhese is proud to announce that the Urgent.fm website has been added to the Enchanté network. So if you want to target students in Ghent, we know where to find them.
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