The boys & girls who took part in this years The Farm asked us for some support in an extra effort to draw some attention on what’s going on in Pakistan. They felt the media had not given enough attention to the floods, or at least the magnitude of its impact.
In order to spread the word we have sent out an outreach to our Enchanté Heroes and hope that others will also pick up the cause and share this message through facebook, twitter, … and their blogs. For that reason we are also offering a banner for some extra visibility. Feel free to use the following banner on your blog(s) or if you’re an Enchanté Hero just drop us a line and will place it for you. Thanks.
For a while now J&B has been hosting parties across the globe under the “start a party“-flag. This time they would be flying out the lucky few to Ushuaia in Argentina. For those of you who aren’t familiar with the coordinates of this spot, its the most southern region in the world.
People from across the world were invited or had won a spot for this party extravaganza. In a five day period, they were flown to Buenos Aires, headed down to Ushuaia for a quick visit and party and did some sightseeing.
Together with the people over at NOYZ (Isobar), we thought out a small-scale campaign in the Belgian blogosphere for their client J&B (Diageo). Blogger/photographer/reporter and Echanté hero Alex Deforce was invited to join in on the fun and a similar concept of what we did for Club Med was developed…
Alex would send us images throughout his journey which we’d give a spot in banners carefully positioned across the Enchanté network. This J&B branded banner randomly selected 3 images and once clicked upon, traffic got diverted to Alex’ latest blogpost, giving readers the inside story on his experiences or latest photo report.
Although finding a cellphone signal or getting online was not the easiest of jobs at the end of the world, his photos, blogposts, facebook updates and tweets got through to Belgium and delivered a significant amount of feedback. Blogposts were read, comments were made across different platforms, tweets got retweeted and many ‘likes’ followed. A nice project illustrating how brands and companies can get in touch with people, using the right tone of voice, through social media.
Last week I went to Amsterdan to attend the blog08 conference. The conference was ok. I enjoyed Loren Feldman’s speech in particular. He seemed just passionate about what he does.
Your blog is your little slice of digital heaven and no one can fuck with you there.
So you wanna invest in solar energy and don’t know where to start? What about visiting Zonneblog. A great resource on everything solar power related. Woohoo! The only thing missing for the moment is … the sun!
It has been a while since I introduced a new Enchanté Hero. Well here is probably the most garden-minded Hero you will encounter. Voltaire once wrote that “Il faut cultiver son jardin“, well eigenwijzetuin is doing exactly that and is showing the world what a wonderful universe he encounters in his backyard. Amazing stuff!
As you may or may not have noticed. Manix is running a campaign on the Enchanté network. Some bannering, a mailing to introduce the campaign and some blog seeding to make the package complete. For those of you who wonder what Manix is all about. Imke has the answer.
Apparently there are more important things in life than fashion. yeah right. Welcome to the escape venue for fashionista’s who need a break from everything else- whenever they want to.
Well do I have some heroes that I would like to introduce to you all! Let’s get started. Leblogdemateusz.be, Wapiwapi.be and Ardville.be are three great personal blogs. Onlineapplicaties.be keeps you updated on interesting tools and sites. Lvb has reanimated blog.coolz0r.com into Cool Marketing Thoughts. The great people from Kezako joined Enchanté with their blog as well, we can now officially say that the most influential badge-blog in Belgium joined Enchanté! And finally lepolitiqueshow.be, the political blog of La Dernière Heure is now part of the League of Extraordinary Heroes as well. Enjoy!
Recent Comments