Great post by Jim Spanfeller on Online Publishers and the pricing of their Ad Inventory. Essential reading.
Archive for the 'online advertising' Category
I went to the AB today to see the launch of a new campaign by the friendly people of Boondoggle for Axion. Bannerconcerts seems like a great concept. The main idea is to give young bands a stage, but the cool part is that this stage is a banner. The bands actually perform in a Leaderboard or an IMU (check the examples on the website) and these banners are spread on the interwebs, and guess what the website is made out of nothing but … banners. Who ever said the banner was dead?
To give the attendees an idea on what the result would be, two bands played a small gig in a banner. Malibu Stacy played a couple of songs packed with the six of them in an IMU, loved it. I do not really know the band, but that singer had “présence” on stage.
Sometimes the smallest campaigns on the Enchanté Network show the true power of the Blog Network. For instance. Floréac, a company based in Lochristi is looking for employees. What better platform to promote these jobs then the Lochristi Blogt page on het Nieuwsblad Online.
Couldn’t resist posting this one.
Nokia promotes their Nseries on Enchanté. Check the ad on alex’s tools, denis au fil du web, belgique mobile, coolz0r, forret, zog, bnox, christophe charlot, expressions.be, iBert, kaosproject, kerygma, marketingblog, minor issues, monuments, ODD, pietel, planet gadget and smetty. Olé!
The movie is to be released in summer 2008 but the campaign is up and running. Do you believe in Harvey Dent? And, no, the page not found is not what it seems.
Adhese Scout is an Adhese white label service which allows customers to spread their job opportunities to a precisely targeted audience.
The great guys at Eurostar – Thalys are promoting their placetobiz.eu website on Enchanté. Check the ad on Denis au fil du Web, bart.vanherreweghe.com, Be.Interactive, Cedric Godart, blog.forret.com, bnox, brandcoach, brussel blogt, eMich, iBert, lvb.net, marketingblog.eu, some minor issues and rolling talks.
I couldn’t help noticing how wrong certain ads were that appeared next to the news of the Virginia massacre. A big red button turning your ads off in extreme circumstances, would it help?
I have some examples of ads displayed that day, I’ll share one. A Belgian newspaper running a DVD campaign. You would almost suspect the ad being targeted on the context.
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