Archive for the 'tools' Category

Pubblegum

At Adhese we have one strong belief: You need to be able to measure the performance of your campaign as detailed as possible. No exact data is no campaign.

One of the newer applications we are working on in the Adhese office is called “Pubblegum”. Pubblegum is what we would call the Holy Grail for online marketers. To put it simple. Pubblegum reports what is happening with your online content from within the content. Tracking embeddable stuff, tracking applications, tracking banners that you are spreading, tracking interactions on your content, … you name it, we track it. Lets cut the blabla and show some boemboem.

Three months ago we launched an embeddable banner on this blog (and rest assured, this is a small blog), the banner warned visitors that you entered a dangerous blog (as our Minister of Defense Pieter De Crem stated the day before). Sven and myself tweeted the post, and that was it. What we didn’t tell is that the file was pubblegummed. The flash file reported back to us.

The results were interesting to say the least. The banner was embedded on more than 300 different blogs. Pubblegum reported us the number of times it was viewed, clicked, geographical data and the URLs where it was embedded! We saw which blog triggered the banner to be activated in Spain or the UK, which blogs provided the most unique contacts, which blogs have an overlapping audience, you name it. We could even recognize clusters of blogs that influence one another.

Great stuff. We have been testing pubblegum with over a dozen campaigns, and from what I can tell: This is an amazing tool!

In the past three months the banner was shown 604 778 times to 350 140 contacts, generating 1548 clicks on the banner. The banner is still generating 3000 impressions per day as we speak. If you feel like testing it, give us a shout.

Tubalytics

Google introduces some more statistics for your Youtube videos.

For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.

 Yummie!

Campaignmonitor

This week we sent out our first Enchanté newsletter. We decided we needed a newsletter to keep agencies updated on what is going on in our HQ. New blogs, new employees and some general info.
I did some research on what software we could use. As usual we decided that we needed something that was flexible and didn’t need maintenance. We decided to use Campaignmonitor and so far so good. We store our contacts in Highrise and we can easily export contacts with the same tag to a csv file. This file can be uploaded to Campaignmonitor and that’s it. Mail away.
If you did not receive our newsletter and you want it. Well, you will be able to subscribe to it very soon.

37 Signals

The guys from 37 Signals were mentioned in Time Magazine. Cool! But apparently not in the European version. Couldn’t help noticing this quote from Jason Fried.

 

First, kill all your meetings; they waste employees’ time. "Interruption is the biggest enemy of productivity," he says. "We stay away from each other as much as we can to get more stuff done." Use asynchronous communication and software instead to exchange information, ideas and solutions. Next, dump half your projects to focus on the core of your business. Too much time and effort are wasted on second-tier objectives. Third, let your employees decide when and where to work so they can be both efficient and happy. As long as their fingers are near a keyboard, they could as easily be in Caldwell, Idaho, as in Chicago.

 

I guess 37 Signals does not need an introduction. Most people have at least tried one of their tools. We at Adhese have been using and enjoying Basecamp (project management) for a while and have been testdriving Highrise since the day it was released.

37 signals’ ‘keep it simple’ philosophy is great!  Tools that  are easy to use, contain the features and flexibility you expect (and nothing more) … what else could you ask for? Every now and then you run into glitches, but hey, they are solved quickly and small updates keep rolling out. Everything is clearly communicated through their blog.

Highrise allows us – as a small company – to track and manage our contacts in a fast and simple way. I know there are probabely a dozen other solutions that offer a dozen more features, but we don’t need them. The power of 37 signals’ tools is that they strip their specs down to the essentials. And it is all about these essentials. Anyway, if you have a small business like us, or if you want to do some personal project or contact management, you should try these products.

Pricing is on a monthly basis. You could discuss hours on the price they charge and how they determine the price, but let’s skip that, I don’t feel like it. The apps do not require maintenance or updates which saves us time. We at Adhese have a pretty strict philosophy on this. Don’t spend time maintaining other applications – it is a waste. If you would compare highrise’s price to an hour of work … .

Google Analytics

Google analytics is looking much better since last night. Apparently google decided that the developer could not longer design the graphs ;-) .

Blog Platform.

What a task. Selecting a blog platform for our little blog. A couple of months ago we agreed that we needed a blog. Ok, first things first, a blogtool. We created a Wordpress.com account and that was it. Last week we found some time and so I started the blog.

One sidenote: Under no circumstance were we going to host the blog ourselves. We want to avoid the use of tools that need maintenance, we are 4 men strong and we can’t waste time updating and ugrading followed by converting and downgrading and cursing and loosing time. No way, discussion closed. We have our own services that we want to concentrate on.

Back to wordpress, nice interface, easy as 123. I was posting in a matter of seconds. Until suddenly I realized that we wanted to show ads that run on Enchanté … bad luck, wordpress.com does not allow javascript in the text widgets. Ok, google for a workaround … nopah, no workaround. I mailed the support team and explained our situation, they answered quickly, but the only solution (apart from hosting ourselves, but … discussion closed) was VIP Hosting, which we did not consider for a small blog like this :) .

Ok, next step. We created a Typepad account and tested the Pro solution – which we would need – Typepad seemed ok, but I had two remarks:

  1. It seemed a bit slower  (and pinging the server confirmed this).
  2. I was no too excited about the interface.

These two remarks made me test a third possible solution … Squarespace. And so far so good. So far we can do everything we want, it is affordable and the UI is ok. We’ll see.