The boys & girls who took part in this years The Farm asked us for some support in an extra effort to draw some attention on what’s going on in Pakistan. They felt the media had not given enough attention to the floods, or at least the magnitude of its impact.
In order to spread the word we have sent out an outreach to our Enchanté Heroes and hope that others will also pick up the cause and share this message through facebook, twitter, … and their blogs. For that reason we are also offering a banner for some extra visibility. Feel free to use the following banner on your blog(s) or if you’re an Enchanté Hero just drop us a line and will place it for you. Thanks.
“Sara zoekt werk” is the center of it all. Its where all her implemented social media channels come together. Amongst other things it will feature updates that appear on the Facebook fanpage, the Twitter account, photos posted in the Flickr stream and off course her resume.
Help her out. Send her interesting job openings, become a fan on Facebook or contact her with a job offer!
One off the things you can also do to get her noticed is embed the banner below on your blog/website. You can find the code overhere.
Last Thursday we were able to invite a selection of bloggers for a rather exclusive event at Volvo Cars Ghent. Together with VVL BBDO (Volvo’s agency) a social media approach has been devised which we will be implementing throughout the next months. Amongst other stuff a factory visit was scheduled for Belgian/Dutch carblogs and several car enthusiasts amongst the Enchanté Heroes. None of them really knew what to expect, but in the end we think everyone returned home more than satisfied (although some would have loved to have gotten their own set of carkeys )
Scope of the event was to give an exclusive preview of the new S60 model, which will entirely be assembled within the Ghent plant. Right now the first test models for dealers across the globe are rolling of the assembly line and in September the full production will start up.
Everyone arrived on time and was in for a treat. A short introduction was followed by a presentation of Volvo’s production principles and production processes. What followed was an interesting tour throughout the production facility. Robots, … and a lot of friendly workers who gave e everyone a smile!
The best was saved for last as everyone got the opportunity to test-drive the new S60 on Volvo track. A track with cobbles, potholes and bends, giving everyone the first opportunity to experience the car. Some of the speed devils among us even unleashed the car’s engine to say the least. Boys and their toys
This proves that sometimes a successful so-called social media campaign can be as simple as being proud of what you make, how you make it and the people that make it. You just need to show it to the right people.
I’m Joëlle, a marketing student from Ghent. Currently I’m in my final year and this semester I was given the opportunity to do an internship in a company of my preference before graduating. I chose Enchanté as more and more companies advertise on the internet and are discovering social media. For that reason this internship promises to be more than interesting. In the 3 months that follow I hope to pick up a better understanding of social media marketing and especially the blog advertising side of it while working closely with Andrew and Stefan.
I am really looking forward to this all and hope to assist them with some great campaigns!
Last week (and yesterday once again) Haïti got hit hard by an earthquake. The images and stories went global in no time and the consequences are shocking to say the least. Widespread damage resulted from the quake. One of the poorest countries, having been hit by hurricanes and floods throughout its history, is devastated once again.
As fund-raising is picking up speed, Belgium unites its efforts with Haïti Lavi 1212, an umbrella for many aid organisations (Unicef, Oxfam, Caritas, …). You can find all necessary info on their website.
In order to spread the word a simple banner was devised by us. Feel free to embed it on your blog/website in order to spread the word.
Last week, as you might have previously read, the grand finale for the shrimp cook-off was held in Kookeiland. No snowfall and icy roads could stop the finalists and in the end Keukenweetjes was victorious. We hope Fons will enjoy his weekend at the Waddenzee and hope none of the other contestants were too disappointed
In the meantime we would like to also draw your attention to Gentblogt.be and their campaign for Music for Life. Just as last year they opened up their blog for advertisers. All profits will go to Studio Brussels and the Red Cross in their fight to stop malaria.
Just as last year, we could not resist and devised a banner of our own
A while back we were asked by RCA to help them promote the Crangon Crangon (commonly known as the brown or sand shrimp). Besides their fresh websiteand blog the Dutch fishery agency wanted to highlight these shrimps of the North Sea by reaching out to the blogosphere.
In order to do so, a competition was devised with a simple scope. Throughout a 4 week period bloggers were invited to make and share an original yet tasty dish incorporating shrimps. The best recipes, judged by chef Felix Alen, were eligible for a spot in the grand finale where they will compete for a great weekend at the Waddenzee with friends or family.
Recipes in of all colours and flavours reached us. No ordinary tomates crevettes, but often creative and refreshing creations, proving once again your average blogger knows how to think out of his/her lunchbox.
Curious to see who will be crowned the queen or king of shrimps at the final cook-off which will be held on thursday the 17th of december at Kookeiland in Deurne. We wish the final contestants (Ntone, SasvanGent, Minorissues, Hungryfeelings, Coolinary & Keukenweetjes) the best of luck.
For a while now J&B has been hosting parties across the globe under the “start a party“-flag. This time they would be flying out the lucky few to Ushuaia in Argentina. For those of you who aren’t familiar with the coordinates of this spot, its the most southern region in the world.
People from across the world were invited or had won a spot for this party extravaganza. In a five day period, they were flown to Buenos Aires, headed down to Ushuaia for a quick visit and party and did some sightseeing.
Together with the people over at NOYZ (Isobar), we thought out a small-scale campaign in the Belgian blogosphere for their client J&B (Diageo). Blogger/photographer/reporter and Echanté hero Alex Deforce was invited to join in on the fun and a similar concept of what we did for Club Med was developed…
Alex would send us images throughout his journey which we’d give a spot in banners carefully positioned across the Enchanté network. This J&B branded banner randomly selected 3 images and once clicked upon, traffic got diverted to Alex’ latest blogpost, giving readers the inside story on his experiences or latest photo report.
Although finding a cellphone signal or getting online was not the easiest of jobs at the end of the world, his photos, blogposts, facebook updates and tweets got through to Belgium and delivered a significant amount of feedback. Blogposts were read, comments were made across different platforms, tweets got retweeted and many ‘likes’ followed. A nice project illustrating how brands and companies can get in touch with people, using the right tone of voice, through social media.
Last year, when Music for Life moved to Ghent for the first time, Gentblogt opened their doors for advertisers of all shapes and sizes. This year (from December 19 through December 24) they will be pitching in to help the cause once again as Studio Brussel will be gathering funds for the Red Cross to fight a silent killer: malaria.
Lions, sharks or crocodiles are not the deadliest animals that roam our earth… the mosquito and malaria is. Each year this disease results in over a million, easily prevented, deaths worldwide. This makes it the second largest cause of death in Africa after HIV/AIDS, the fifth globally even.
But what is Gentblogt offering exactly: bannering, product or company reviews, … On top, left or right, small or big… anything goes from December 19 through December 24. Throughout the entire week their platform will be at your disposal for all your advertising needs at rock-bottom prices.
Last years campaign resulted in € 2.302 which they could donate to the cause. But lets be honest here, we know you can do better this year. So, if you’re interested just drop them a line. What are you waiting for!
)
Recent Comments