Last Friday, I went Youthwatching. A conference on European Youth Trends organized by the great people of Trendwolves. Great location and a great effort to keep the focus on the youth and their trends. Met some great people, learned a lot and listened to some interesting speakers. There are overviews of the conference all over the web, but there was one thing in particular that I enjoyed a lot.
Instead of having a moderator who announced the speakers, all speakers were announced by young creative people who got a minute or so to introduce their own project to the audience before announcing the next speaker. These youngsters gave the conference a great vibe and a with the limited time they had, they showed what youngsters are up to. After the conference I received a mail that asked the attendees what they thought could improve the youthwatching conference in the future. My suggestion would be to have more of these young creatives on stage. I think marketeers can learn an awful lot from these young entrepeneurs.
Trendwolves maps European Youth trends. The presentation of their 2009 report was the most interesting part of the whole event. Some of the figures they announced left me baffled.
36% of the European youth population has published video online. 36%! That is like … so much video. Another remarkable number I managed to remember was that on the question what their preferred medium was 66% (or was it 67%) answered the internet, while only 22% answered tv. Bye bye tv.
The full report is probably essential stuff for anyone who is involved in targeting youngsters. I am 32 years old and although Maarten tried to convince me that I was still young . I think there is a huge gap between the age of 32 and lets say 18. Age is so much more than a number.
Look what I found in my pockets. An original Gentblogt postcard! Sweet! Gentblogt is our hometown’s magazine, metroblog, forum. They gave a party last friday and we dropped by.
Now, would somebody please help me understand the symbolism in this picture.
I understand the three towers. I suppose the Gentblogt-crew loves the Eames ‘La Chaise’, their grandmothers have ‘Sanseverias’ and they love a bottle of beer from Ghent.
But what’s up with the plate of soup (Gentse Waterzooi?) on the ground. Somebody help me!
Yesterday, on a lazy Sunday stroll, I bought the amazing "Il Cucchiaio d’Argento" in the infamous Sterling Bookshop in Brussels (sterling as in pound sterling; it is the only bookshop I know that actually sells at the price you see printed on the cover – which turns out to be cheap).
"The Silver Spoon" is the ultimate Italian cookbook, first published in 1950. It contains over 2.000 recipes, not too many photos and is very clear on all the basic stuff (sauces, stocks, …). The english translation is available from Phaidon.
It is very extensive and contains recipes for a very wide range of ingredients (even 9 recipes for cervella ~ brains). You can browse by vegetable, fish and meat variety, and find individual recipes that you can put together in a menu.
It leaves a lot of room for your own imagination, as it only presents independent recipes for a basic ingredient, and only sometimes suggests what could go together with what.
Each page contains 2 to 3 recipes, with a separate list of ingredients and a very clear description of what you have to do. Not too strict, but with more than enough information. A nice detail is that the english translation also contains the Italian names of the recipes.
Yesterday, I tried the pork with oranges. Today the Costolette alla Villeroy and the Zucchine Capricciose. I love it. One day (only one), I will make some stuff for my dear colleagues…
It is always fun to introduce new Heroes. Two new Heroes today.
First one is schuppe.be, Tom Bernaerd’s personal Blog. Student life, music, etc.. Check it!
The second one is ‘De Jager‘ reporting on Belgian politics and media in a very direct way. The federal elections on the 10th of june in Belgium are getting close and the closer they get, the more ‘De Jager’ has to write about. I am excited to see what will be posted between now and the 10th of june.
Adhese.com has finally been updated. We are proud to present you our new website. Your feedback is appreciated. This is a work in progress but Adhese is back on the web.
The website should give possible customers a detailed overview on what we offer and how we approach things with Adhese.
. I think there is a huge gap between the age of 32 and lets say 18. Age is so much more than a number.
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