Tag Archive for 'pubblegum'

Pubblegum Plot

Published
by
stefan
on May 19, 2009
in pubblegum
. 2 Comments

In previous posts I have introduced you to Pubblegum.
What have we been up to lately? Well we have been doing some more tests and have been working on the visualization part of some of the data.
I am still baffled by some of the results we were able to achieve.

pubblegum_plot

The image shows a small detail of a plot we are currently generating with pubblegum. The data in this plot comes from the Dangerous Blogger banner.
What you see is that blogologie.be saw the banner first on our blog and placed it himself on his own publication. Afterwards nettooor.be, huugendruug.eu, conversationblog.com and ginovandewalle.com saw the banner on blogologie and decided to place it on their own blog (note that this graph was made with a data sample). Amazing stuff when tracking viral content.
This plot allows advertisers and agencies to discover what online publication influenced other publications to spread their content. You can f.e. learn what blog made your campaign appear in other countries. Love it.

Pubblegum

Published
by
stefan
on March 9, 2009
in pubblegum and tools
. 3 Comments

At Adhese we have one strong belief: You need to be able to measure the performance of your campaign as detailed as possible. No exact data is no campaign.

One of the newer applications we are working on in the Adhese office is called “Pubblegum”. Pubblegum is what we would call the Holy Grail for online marketers. To put it simple. Pubblegum reports what is happening with your online content from within the content. Tracking embeddable stuff, tracking applications, tracking banners that you are spreading, tracking interactions on your content, … you name it, we track it. Lets cut the blabla and show some boemboem.

Three months ago we launched an embeddable banner on this blog (and rest assured, this is a small blog), the banner warned visitors that you entered a dangerous blog (as our Minister of Defense Pieter De Crem stated the day before). Sven and myself tweeted the post, and that was it. What we didn’t tell is that the file was pubblegummed. The flash file reported back to us.

The results were interesting to say the least. The banner was embedded on more than 300 different blogs. Pubblegum reported us the number of times it was viewed, clicked, geographical data and the URLs where it was embedded! We saw which blog triggered the banner to be activated in Spain or the UK, which blogs provided the most unique contacts, which blogs have an overlapping audience, you name it. We could even recognize clusters of blogs that influence one another.

Great stuff. We have been testing pubblegum with over a dozen campaigns, and from what I can tell: This is an amazing tool!

In the past three months the banner was shown 604 778 times to 350 140 contacts, generating 1548 clicks on the banner. The banner is still generating 3000 impressions per day as we speak. If you feel like testing it, give us a shout.